Accessibility Statement
Accessibility Statement
This Accessibility Statement applies to the online shop www.pumaknives.de (hereinafter also referred to as "Website"), which is operated by PUMA GmbH IP Solingen, An den Eichen 20–22, 42699 Solingen (hereinafter also referred to as "PUMA", "we" or "us").
The purpose of this statement is to provide information about the accessibility requirements applicable to our website, to explain how we ensure that our website meets the applicable requirements, and to provide a general description of our services and the explanations necessary to understand how the shop works.
It is PUMA’s intention to make our online shop accessible to as many people as possible – including those who, due to one or more disabilities, might not be able to fully use the website without assistive technologies.
What services do we offer?
The website www.pumaknives.de is the official online shop of PUMA GmbH IP Solingen and offers customers the opportunity to conveniently order our products online 24/7 and to enter into distance contracts with us.
Specifically, the website allows you to:
- Search for our products and read product descriptions
- Access detailed information on products, quality, features, warranty, and prices
- Add products to a virtual shopping cart and order them
- Pay online using various payment service providers
- Register your product warranty
- Contact our customer service
- Create a customer account to manage your orders and address details
We offer hunting knives, outdoor knives, pocket knives, collector's knives, kitchen knives, falconry accessories, as well as care products and accessories for sale. All products are manufactured or distributed in Solingen.
Note: The physical products (knives, accessories) sold on our website are currently not subject to specific product accessibility requirements according to the BFSG (German Barrier-Free Strengthening Act).
How does our shop work?
On our website, customers can find products within categories or by using the search function to enter search terms. Clicking on a product leads you to a detailed product page with a description, features, specifications, customer reviews, and information on the scope of delivery.
To order a product, click "Add to cart". In the shopping cart, you will see an overview of products, quantities, individual prices, total price, VAT, and shipping costs. Then, you choose your preferred payment method and enter your delivery and billing details. Errors in the order (e.g., wrong quantity or wrong product) can be corrected at any time in the shopping cart.
After completing your order, you will receive a confirmation email with a summary of your order.
Furthermore, through our website, you can:
- Register your product warranty at garantie.pumaknives.de
- Contact our repair service at service@pumaknives.de
- Create a customer account to manage orders and speed up the ordering process
Accessibility requirements and our measures
As the operator of an e-commerce online shop, we are obliged according to the Barrierefreiheitsstärkungsgesetz (BFSG) (German Barrier-Free Strengthening Act) to provide a website that is perceivable, operable, understandable, and robust. This is based on the requirements of WCAG 2.1, Conformance Level AA, and BITV 2.0.
Measures we have implemented or are implementing
| Area | Measure | WCAG Criterion | |
|---|---|---|---|
| Product Images | All product images throughout the active catalog (approx. 1,500+ images) include meaningful alt texts describing material, perspective, and product name | 1.1.1 | |
| Page Structure | All editorial pages (imprint, warranty, repair, care, jobs, affiliate) have been equipped with correct heading structure, ARIA landmarks, and semantic HTML elements | 1.3.1 | |
| Links | All informative links on editorial pages include meaningful labels and title attributes | 2.4.6 | |
| Tables | Data tables (e.g., repair price list, warranty overview) are marked with header cells ( | ) and scope attributes | 1.3.1 |
| Language | The website uses clear, simple, and consistent language. Page language is marked with | 3.1.1 | |
| Accessibility Statement | This statement according to BFSG § 12 is published and linked in the footer of the website | BFSG § 12 | |
| Illustrations | Illustrative images on editorial pages (e.g., sharpening instructions) have been provided with descriptive alt texts and figcaption elements | 1.1.1 |
Known barriers we are working on
- Contrast Ratios (WCAG 1.4.3): Some text elements might fall below the minimum contrast ratio of 4.5:1. We are reviewing this and making appropriate adjustments.
- Focus Visibility (WCAG 2.4.7): Keyboard focus is not equally visible on all pages. We are working on a consistent, clearly visible focus highlight in the shop theme.
- Form Labels (WCAG 4.1.2): Individual input fields (e.g., search field, newsletter registration) do not yet have fully programmatically linked labels. We are working on implementing this.
- PDF Documents (WCAG 1.3.1): Downloadable PDFs (e.g., catalogs) are not yet fully structured accessibly.
- Keyboard Navigation (WCAG 2.1.1): Not all interactive elements of the shop are fully operable via keyboard. We are working with our shop system on a comprehensive solution.
We are continuously working to improve the accessibility of our website and will update this statement regularly.
Accessibility of the payment process
We are obliged to provide our payment process in an accessible manner. We currently offer the following payment methods: credit card, PayPal, Klarna, as well as other common payment methods.
Both PayPal and Klarna state on their websites that they provide accessible services for people with special access needs, support assistive technologies such as screen readers, and enable keyboard navigation. Klarna also states that its services support speech recognition software.
The input fields in our checkout process are semantically labeled and can be operated via the keyboard.
Accessibility of our support services
Our customer service can be reached through various channels, thus providing information through more than one sensory channel:
| Channel | Contact |
|---|---|
| Phone | +49 (0)2851 5896-50 |
| Email (General) | info@pumaknives.de |
| Email (Shop & Orders) | shop@pumaknives.de |
| Email (Repair Service) | service@pumaknives.de |
Our customer service team can also provide you with further information on the accessibility of our website and its compatibility with assistive technologies.
Feedback and Contact
If you encounter any barriers, cannot use content, or have suggestions for improving accessibility, please contact us. We endeavor to respond to your inquiry within 10 working days:
PUMA GmbH IP SolingenAn den Eichen 20–22
42699 Solingen
Email: shop@pumaknives.de
Phone: +49 (0)2851 5896-50
Ombudsman’s office and supervisory authority
If you have not received a satisfactory answer after contacting us, you can involve the Ombudsman's Office for Accessible IT:
Ombudsman's Office for Accessible ITDeutscher Blinden- und Sehbehindertenverband e. V. (DBSV)
Friedrichstraße 88
10117 Berlin
Website: www.ombudsstelle-barrierefreiheit.de
Furthermore, you can submit a complaint to the competent market surveillance authority if you believe that our website does not meet the applicable accessibility requirements.
This accessibility statement is regularly updated to reflect improvements and new measures. Current status: May 2026.