Privacy Policy and Consents

Table of contents

1. Objective and responsible body

2. Basic information on data processing

3. Processing of personal data

4. Collection of access data

5. Cookies & range measurement

6. SSL encryption

7. Google analytics

8. Google ring/marketing services

9. Newsletter

10. Integration of third party services and content

11. User rights and deletion

12. Changes to the privacy policy

 

1. Objective and responsible body

This data protection declaration clarifies the type, scope and purpose of the processing (including the collection, processing and use as well as obtaining consent) of personal data within our online offer and the websites, functions and contents connected with it (hereinafter jointly referred to as "online offer" or "website"). This privacy policy applies regardless of the domains, systems, platforms and devices (e.g. desktop or mobile) on which the online offer is executed.

The provider of the online offer is PUMA GmbH IP Solingen, An den Eichen 20-22, D-42699 Solingen (hereinafter referred to as "provider", "we" or "us"). You can reach the data protection officer at: datenschutz@pumaknives.de

The term "user" includes all customers and visitors of our online offer. The terms used, e.g. "user", are to be understood in a gender-neutral way.

Data protection and security are of particular importance to PUMA GmbH IP Solingen. PUMA GmbH IP Solingen continuously improves the data security of your data by constantly optimizing all technical security basics.


2. Basic information on data processing

We process personal data of users only in compliance with the relevant data protection regulations in accordance with the dictates of data economy and data avoidance. This means that user data will only be processed if a legal permit is available, especially if the data is required for the provision of our contractual services and online services, or if it is required by law or if consent is given.

 We take organisational, contractual and technical security measures in accordance with the state of the art to ensure that the provisions of the data protection laws are observed and thus to protect the data processed by us against accidental or intentional manipulation, loss, destruction or access by unauthorised persons.

If, in the context of this data protection declaration, content, tools or other means are used by other providers (hereinafter jointly referred to as "third-party providers") and their registered office is abroad, it is to be assumed that a data transfer to the countries in which the third-party providers are based is taking place. The transfer of data to third countries is either based on a legal permission, a consent of the users or special contractual clauses which guarantee the legally required security of the data.

3. Processing of personal data

The personal data will be processed, in addition to the uses expressly mentioned in this Privacy Policy, for the following purposes on the basis of legal permissions or consents given by users:

- The provision, execution, maintenance, optimisation and safeguarding of our services, services and user benefits;

- The provision of effective customer service and technical support.

We only transfer the users' data to third parties if this is necessary for billing purposes (e.g. to a payment service provider) or for other purposes if this is necessary to fulfil our contractual obligations to the users (e.g. address notification to suppliers).

Personal data is deleted if it has fulfilled its intended purpose and there are no retention obligations that prevent deletion.

4. Collection of access data

We collect data about every access to the server on which this service is located (so-called server log files). The access data includes the name of the accessed website, file, date and time of access, transferred data volume, notification of successful access, browser type and version, the user's operating system, referrer URL (the previously visited page), IP address and the requesting provider.

We use the protocol data without allocation to the person of the user or other profile creation in accordance with the legal regulations only for statistical evaluations for the purpose of the operation, security and optimization of our online offer. However, we reserve the right to check the log data subsequently if there is a justified suspicion of illegal use based on concrete evidence.

5. Cookies & range measurement

Cookies are information that is transferred from our web server or web servers of third parties to the web browsers of the users and stored there for later retrieval. Users will be informed about the use of cookies in the context of pseudonymous range measurement within the scope of this data protection declaration.

The viewing of this online offer is also possible under exclusion of cookies. If the users do not want cookies to be stored on their computer, they are asked to deactivate the corresponding option in the system settings of their browser. Stored cookies can be deleted in the system settings of the browser. The exclusion of cookies can lead to functional restrictions of this online offer.

In order to use the shopping cart and checkout of this online shop, session-related cookies must be allowed! If the customer generally does not want to or cannot accept cookies, it is possible to order from PUMA GmbH IP Solingen by e-mail or telephone.

6. SSL encryption

On this website, personal data is transmitted exclusively encrypted using the TLS (Transport Layer Security, also known as SSL, Secure Sockets Layer) method. By using SSL encryption, your data will be alienated before being transferred to the PUMA GmbH IP Solingen server, so that a third party cannot reconstruct them. Within the scope of this encryption procedure it is further ensured that your data is only sent to the server from which you have been requested. When your data arrives at the PUMA GmbH IP Solingen server, it is finally checked for completeness and unalteredness. If you use the Internet Explorer as your browser, you can recognize an encoded data transmission by the yellow lock symbol in the address bar of your browser.

7. Google analytics

We use Google Analytics, a web analysis service of Google Inc. ("Google"). Google uses cookies. The information generated by the cookie about the use of the website by the user is usually transferred to a Google server in the USA and stored there. Google will use this information on our behalf to evaluate the use of our website by users, to compile reports on the activities within this website and to provide us with further services associated with the use of this website and the use of the Internet. The processed data can be used to create pseudonymous user profiles of the users. 

We only use Google Analytics with activated IP anonymisation. This means that the IP address of users is shortened by Google within member states of the European Union or in other states that are party to the Agreement on the European Economic Area. Only in exceptional cases is the full IP address transferred to a Google server in the USA and shortened there. The IP address transmitted by the user's browser is not merged with other Google data. Users can prevent the storage of cookies by adjusting their browser software accordingly; users can also prevent the collection of data generated by the cookie and relating to their use of the online offer to Google and the processing of this data by Google by downloading and installing the browser plugin available under the following link: http://tools.google.com/dlpage/gaoptout?hl=de. As an alternative to the browser plugin, you can click on this link to prevent the collection by Google Analytics on this website in the future. In doing so, an opt-out cookie will be placed on your end device. If you delete your cookies, you must click the link again.For more information about Google's advertising use, opt-in and opt-out options, please visit the Google websites: https://www.google.com/intl/de/policies/privacy/partners ("Google's use of data when you use our partners' websites or apps"), http://www.google.com/policies/technologies/ads ("Google's use of data for advertising purposes"), http://www.google.de/settings/ads ("Manage the information Google uses to serve ads to you") and http://www.google.com/ads/preferences ("Determine what ads Google shows you").

8. Google ring/marketing services

We use the marketing and remarketing services ("Google Marketing Services") of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, ("Google"). Google's marketing services allow us to better target ads for and on our website in order to show users only ads that potentially match their interests. For example, if users are shown ads for products that they are interested in on other websites, this is called "remarketing". For these purposes, when users call up our and other websites on which Google marketing services are active, a code is executed directly by Google and so-called (re)marketing tags (invisible graphics or code, also known as "web beacons") are incorporated into the website. With their help, an individual cookie, i.e. a small file, is stored on the user's device (instead of cookies, comparable technologies can also be used). The cookies can be set by various domains, including google.com, doubleclick.net, invitemedia.com, admeld.com, googlesyndication.com or googleadservices.com. This file records which websites the user has visited, what content he is interested in and which offers he has clicked on, as well as technical information on the browser and operating system, referring websites, visiting time and other information on the use of the online offer. The IP address of the user is also recorded, whereby we inform within the framework of Google Analytics that the IP address is shortened within member states of the European Union or in other states that are party to the Agreement on the European Economic Area and only in exceptional cases is it transferred in full to a Google server in the USA and shortened there. The IP address is not merged with user data within other Google offers. This aforementioned information may also be combined with such information from other sources. If the user subsequently visits other websites, the ads tailored to his interests can be displayed.
User data is processed pseudonymously within the framework of Google marketing services. This means that Google does not store and process e.g. the name or e-mail address of the users, but processes the relevant data cookie-related within pseudonymous user profiles. I.e. from Google's point of view, the ads are not managed and displayed for a specifically identified person, but for the cookie holder, regardless of who that cookie holder is. This does not apply if a user has expressly permitted Google to process the data without this pseudonymisation. The information collected by "DoubleClick" about users is transmitted to Google and stored on Google's servers in the USA.
The Google marketing services we use include the online advertising program "Google AdWords". In the case of Google AdWords, each AdWords customer receives a different "conversion cookie". Cookies can therefore not be tracked through the websites of AdWords customers. The information collected through the cookie is used to compile conversion statistics for AdWords customers who have opted in to conversion tracking. AdWords advertisers learn the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users.
We integrate third-party advertisements on the basis of the Google marketing service "DoubleClick". DoubleClick uses cookies to enable Google and its partner sites to serve ads based on users' visits to this site or other sites on the Internet. 
We also include third-party ads based on Google's AdSense marketing service. AdSense uses cookies to enable Google and its partner websites to serve ads based on users' visits to this website and other websites on the Internet. Another Google marketing service used by us is the "Google Tag Manager", which can be used to integrate further Google analysis and marketing services into our website (e.g. "AdWords", "DoubleClick" or "Google Analytics").

For more information about Google's use of data for marketing purposes, please visit the overview page: https://www.google.com/policies/technologies/ads, Google's privacy policy is available at https://www.google.com/policies/privacy. If you wish to opt-out of collection by Google marketing services, you can use the opt-out and opt-in options provided by Google at http://www.google.com/ads/preferences.

For more information about Google's use of data for marketing purposes, please visit the overview page: https://www.google.com/policies/technologies/ads, Google's privacy policy is available at https://www.google.com/policies/privacy. If you wish to opt-out of collection by Google marketing services, you can use the opt-out and opt-in options provided by Google at http://www.google.com/ads/preferences.

9. Newsletter

With the following information, we would like to inform you about the contents of our newsletter as well as the registration, dispatch and statistical evaluation procedure and your rights of objection. By subscribing to our newsletter, you agree to receive it and to the described procedures.
Content of the newsletter: We send newsletters, e-mails and other electronic notifications containing advertising information (hereinafter referred to as "newsletter") only with the consent of the recipients or a legal permission. Insofar as the contents of the newsletter are specifically described in the context of a registration for the newsletter, they are decisive for the consent of the users. In addition, our newsletters contain the following information: our products, offers, promotions and our company. Double-Opt-In and logging: The registration to our newsletter is done in a so-called Double-Opt-In procedure. This means that after registration you will receive an e-mail asking you to confirm your registration. This confirmation is necessary so that nobody can register with foreign e-mail addresses. The newsletter registrations are logged in order to be able to prove the registration process according to the legal requirements. This includes the storage of the registration and confirmation time as well as the IP address. Changes to your data stored by the shipping service provider are also logged. Dispatch service provider: Newsletters are sent directly by PUMA GmbH IP Solingen or via Newsletter2Go (newsletter software/ for further information please click here:
https://www.newsletter2go.de/datenschutz-uebersicht) The e-mail addresses of our newsletter recipients, as well as their other data described in this notice, are stored on the servers of the dispatch service provider. The dispatch service provider uses this information to send and evaluate the newsletter on our behalf. In addition, the shipping service provider may use this data, according to its own information, to optimize or improve its own services, e.g. for technical optimization of the dispatch and presentation of the newsletters or for economic purposes to determine from which countries the recipients come. However, the mail-order service provider does not use the data of our newsletter recipients to write to them itself or pass them on to third parties. Registration data: To subscribe to the newsletter, it is sufficient to enter your e-mail address.

Statistical survey and analysis - The newsletters contain a so-called "web beacon", i.e. a pixel-sized file that is retrieved from the server of the mailing service provider when the newsletter is opened. Within the scope of this retrieval, technical information, such as information on the browser and your system, as well as your IP address and time of retrieval are initially collected. This information is used for the technical improvement of the services based on the technical data or the target groups and their reading behaviour based on their retrieval locations (which can be determined by means of the IP address) or the access times. Statistical surveys also include determining whether newsletters are opened, when they are opened and which links are clicked. For technical reasons, this information can be assigned to individual newsletter recipients. However, it is neither our nor the dispatch service provider's intention to observe individual users. The evaluations serve us much more to recognize the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.

 Cancellation/revocation - You can cancel the receipt of our newsletter at any time, i.e. revoke your consent. Your consent to the dispatch of the newsletter by the dispatch service provider and the statistical analyses will expire at the same time. A separate cancellation of the dispatch by the dispatch service provider or the statistical analysis is unfortunately not possible. You will find a link to cancel the newsletter at the end of each newsletter.

10. Integration of third party services and content

It can happen that within our online offer contents or services of third party providers, such as city maps or fonts from other websites are integrated. The integration of content from third party providers always requires that the third party providers are aware of the IP address of the user, as without the IP address they would not be able to send the content to the user's browser. The IP address is therefore necessary for the display of this content. Furthermore, the providers of the third-party content may set their own cookies and process the users' data for their own purposes. In doing so, user profiles of the users can be created from the processed data. We will use this content as sparingly and as far as possible to avoid data loss and will select reliable third-party providers with regard to data security.

The following presentation offers an overview of third-party providers and their contents, along with links to their data protection declarations, which contain further information on the processing of data and, in some cases already mentioned here, possibilities for objection (so-called opt-out): - External fonts from Google, Inc., https://www.google.com/fonts ("Google Fonts"). The integration of the Google Fonts is done by a server call at Google (usually in the USA). Privacy policy: https://www.google.com/policies/privacy/, Opt-Out: https://www.google.com/settings/ads/

- Maps provided by the "Google Maps" service of the third-party provider Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy policy: https://www.google.com/policies/privacy/, Opt-Out: https://www.google.com/settings/ads/

- Videos from the "YouTube" platform of the third-party provider Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy policy: https://www.google.com/policies/privacy/, Opt-Out: https://www.google.com/settings/ads/.

 11. User rights and deletion of data

Users have the right to request information free of charge about the personal data we have stored about them. If the user wishes to do so, please send a message to the e-mail address datenschutz@pumaknives.de.

In addition, users have the right to have incorrect data corrected, to withdraw consent, to block and delete their personal data and, in the event of the acceptance of unlawful data processing, to lodge a complaint with the competent supervisory authority. The data stored with us will be deleted as soon as they are no longer required for their intended purpose and no legal storage obligations stand in the way of deletion.

 12. Changes to the privacy policy

We reserve the right to change the privacy policy in order to adapt it to changed legal situations or in case of changes in the service and data processing. However, this only applies with regard to declarations on data processing. Insofar as the consent of the users is required or components of the data protection declaration contain regulations of the contractual relationship with the users, the changes will only be made with the consent of the users.

Users are asked to inform themselves regularly about the content of the data protection declaration. Status: 17.05.2018

 

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